Download PDF Swipe to Unlock The Primer on Technology and Business Strategy Neel Mehta Aditya Agashe Parth Detroja Books
Download As PDF : Swipe to Unlock The Primer on Technology and Business Strategy Neel Mehta Aditya Agashe Parth Detroja Books
Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.
This #1 Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.
- How does Spotify determine what songs to recommend to you?
- How did KaiOS become the third largest mobile operating system in just two years since launching?
- Why does offer free shipping with Prime if it loses them money?
- How did a single typo take down 20% of the internet?
- Why did Microsoft acquire LinkedIn?
***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.***
We highly recommend buying our book directly from rather than a third-party seller as it's the only way to ensure you get the latest version.
Topics Covered Software Development, Business Models Strategies, Economics, Hacking Security, Hardware Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!
Featured Companies Google, Facebook, Microsoft, , Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!
Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018!
Download PDF Swipe to Unlock The Primer on Technology and Business Strategy Neel Mehta Aditya Agashe Parth Detroja Books
"I have adopted this book for the Tech Law course that I teach at Oklahoma State University as a supplement to my book - The Legal Guide to Social Media. Students today will be working with technology regardless of their chosen career. This book provides an excellent base for understanding how technology works. While my course focuses on the legal aspects, this book fills in the gaps in students' knowledge. By understanding the "how" of technology, the risks and concerns of using technology (and the use of the internet) become more apparent. While I always make the point that law has not kept up with technology (my area of research), it is still important for those employed in the tech field (or any industry using technology) to be able to identify issues before they become problems. My course (which I previously taught at Washington State University for four years) covers online torts, intellectual property issues, privacy and data security, government regulations, and my predictions regarding the law of artificial intelligence, virtual reality and augmented reality. This book is perfect for my purposes, especially as I have not had the opportunity to update mine to address new technology. While this is not a legal guide, I would recommend this to anyone wanting to better understand what is behind the page you see online, how searches work, the basics of data analytics, why tech companies acquire other businesses, and what an app on your phone really does."
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Swipe to Unlock The Primer on Technology and Business Strategy Neel Mehta Aditya Agashe Parth Detroja Books Reviews :
Swipe to Unlock The Primer on Technology and Business Strategy Neel Mehta Aditya Agashe Parth Detroja Books Reviews
- The best thing about this book is the critical thinking behind every chapter; when you read it you understand WHY tech companies operate the way they do. This intuitive element is what sets the book above practically every resource I have been recommended.
I was prepared head and shoulders above my peers when interviewing season came around. Not only did I speak intelligently on the subject matter, but was also able to cite a recent product decision and bring my own insight to the table based on what I learned here.
If you have any doubts, take it from me that this is the MOST HELPFUL book published for folks starting from ground zero when it comes to tech. Happy reading! - I believe this book to only be useful to those not already working in the tech industry and are in no way interacting with popular tech news. This book is a "primer" in that if you have never heard of the topics or companies listed in the table of contents, it will provide you with only the most basic of understanding when you finish reading a chapter.
I tried to keep an open mind from beginning to end while reading this book, but was ultimately left underwhelmed and disappointed. While well intentioned, Swipe to Unlock reads like yet another book-as-a-business card piece of fluff that doesn't really provide value to readers with even the most basic understanding of today's tech industry.
Given the background of the authors, I expected a more in depth breakdown and analysis of the products and competitive landscape of the companies and events mentioned.
I'll give the authors credit creating easy to understand metaphors between older forms of business and their modern day tech counterparts and useful citations to do additional reading. - I have adopted this book for the Tech Law course that I teach at Oklahoma State University as a supplement to my book - The Legal Guide to Social Media. Students today will be working with technology regardless of their chosen career. This book provides an excellent base for understanding how technology works. While my course focuses on the legal aspects, this book fills in the gaps in students' knowledge. By understanding the "how" of technology, the risks and concerns of using technology (and the use of the internet) become more apparent. While I always make the point that law has not kept up with technology (my area of research), it is still important for those employed in the tech field (or any industry using technology) to be able to identify issues before they become problems. My course (which I previously taught at Washington State University for four years) covers online torts, intellectual property issues, privacy and data security, government regulations, and my predictions regarding the law of artificial intelligence, virtual reality and augmented reality. This book is perfect for my purposes, especially as I have not had the opportunity to update mine to address new technology. While this is not a legal guide, I would recommend this to anyone wanting to better understand what is behind the page you see online, how searches work, the basics of data analytics, why tech companies acquire other businesses, and what an app on your phone really does.
- I recently purchased Swipe to Unlock ( edition) and am totally loving it. I highly recommend it!
I have been reading (and enjoying) Parth Detroja's organization strategy posts on LinkedIn for a while and while preparing for product management interviews, decide to buy the book.
The book is fun to read, but personally, what I truly loved was the business strategies explained around acquisitions.
I also come from an engineering background so while I'm already familiar with many technical concepts, it was fun to read their explanation for anyone who may not have a technical background.
If you are considering a career in technology, or product management (I'm obsessed about product management) or are interested in business/organization strategies and more - I would recommend this book! - While I love my computer science major, I realized it didn’t directly teach me anything about the tech industry what the cloud is, how Facebook designs your newsfeed, why companies acquire startups, etc. Courses were just bogged down in too much code and math to give us any big picture insights.
So I bought Swipe to Unlock and, wow, I wish we had a class where you literally read this book and nothing else. This book uses short and entertaining cases to explain operating systems, software development, big data, hacking, etc. I thought the case on how a single typo took down 20% of the internet sounded really cool, so I read it and within 5 minutes I knew more about the pros and cons of cloud computing than I had from years of coding.
I’m trying to get a job more on the business side of tech, and there’s so much good stuff here why Microsoft bought LinkedIn, why offers Prime, how apps make money, etc etc. I really feel like I’m now able to think strategically and scientifically about why tech companies make the decisions they do. (The Prime case in particular is super cool, and I couldn’t stop talking about it at lunch the other day!)
Also it’s insane just how clear and easy-to-read this book was. They have really memorable and fun ways to remember important concepts — the cloud is like Uber, the internet works like shipping hot sauce, and so on. All this without any jargon at all. These guys are so good that I feel like they could explain rocket science to a layperson in two minutes.
Basically, if you want to really understand how the tech you use every day actually works, get this book!!!
